Girlracer™ announces partnership with British Racing Group

Resident Columnists

Tuesday, 13 July 2010 16:24

British Racing Group was founded on a commitment to making motorsports and high performance vehicle ownership accessible to all enthusiasts.

To that end, they have established partnerships with some of the world's leading organizations to provide their clients with access to the finest products, venues and driving experiences available. So with a thoughtful eye on the performance car community and experience from our past accomplishments, they are ready to announce a new program to open the joys of premium vehicle and motorsport driving to a larger demographic.

British Racing Group is honoured to announce a partnership with world renowned online magazine and extreme sports promoter, Girlracer™, to produce a new series of motorsport and high performance driving events specifically designed for women.

These events will focus on providing women with a unique experience to be immersed in the automotive enthusiast lifestyle in an environment specifically tailored to them. From driver educational events produced by the worlds premier driving school, Skip Barber Racing School, to tech sessions, tours and women's retreats, the program will encompass a wide range of opportunities addressing the needs of all women enthusiasts from the casual driver to the professional competitor.

British Racing Group, LLC (BRG) is a multi-franchise dealership serving the Mid-Atlantic and Northeastern Region of the United States. The organization is dedicated to offering boutique sales, service and support of premium, niche automobiles. British Racing Group represents Toniq as an authorized sales and service representative.

Offering a more comprehensive array of services than a traditional "Dealer", British Racing Group offers a full ownership immersion experience. From initial consultation and vehicle sales to ownership reinforcement services like motorsport training and track-side support, BRG creates a concierge-like experience. Their goal is not to sell you a vehicle and walk away but to build a long term relationship based on thoughtful and intelligent consultation before, during and after the sale.

The BRG staff is among the most experienced in the sports car and motorsport industry. They have worked with some of the most prestigious manufacturers in the world including; Lotus, BMW, Land Rover, Saab, MINI and Mazda. BRG also has a dedicated motorsport division with decades of experience in competition training, preparation and support.

In addition to the HPDS we just announced at Lime Rock, we will be releasing Girlracer apparel, women's racing gear and accessories soon. We also have some additional driver training events planned for other regions about once every 3 months. All training events will be unique so you could go from one to the next and not repeat a curriculum. Some events will be much more that training and will include regional tours, spas and other social events. Come next spring, there will be track days that will have special run group options for women. Girlracer Magazine