More than half of Rolls-Royce Ghost clients in 2011 requested to personalise their car.

This bespoke service which includes anything from the application of unique paint colours, coach lines and tread plates to whole vehicle designs featuring champagne sets, humidors and picnic cabinets, helped drive Rolls-Royce to record sales in 2011.

If you have the money then it’s worth that little extra to stand out from the crowd.