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JAPANESE car manufacturer Mazda is renowned for creating some of the most striking concept cars ever penned, and there’ll be no exception at this year’s Paris International Motor Show.

The Mazda Kiyora (meaning “clean and pure” in Japanese) is a lightweight, next generation, urban compact concept car, and will be having its world premiere on 2 October, press day, at the Show.

The concept of “Kiyora” led the designers to think of a city car cutting cleanly through an urban landscape, with water as the design theme, and the car is said to represent the harmony between driving pleasure and environmental and safety features in line with Mazda’s long-term technology development vision, “Sustainable Zoom-Zoom”.

The facelifted Mazda MX-5 will also be making its world debut at the Show, together with a Mazda6 equipped with Mazda’s newly developed 2.2-litre turbo diesel engine, and a 1.6-litre diesel Mazda2.

Officially titled the Mondial de l’Automobile, public days for the 2008 Paris motor show run from Saturday 4 October to Sunday 19 October 2008.